WORK / Tare
Tare
CLIENT
Tare
YEAR
2026
SERVICES
Digital Design, Branding
Tare is refillable skincare. You buy the glass jar once, and after that only the formula ships, in a 14 gram pouch you can compost, on a schedule you set. Customers are people who already like what's in the jar and are tired of paying for the jar itself every eight weeks, then throwing it away.
PROBLEM
Refill is a promise most brands keep vague
Refillable skincare asks for two acts of trust at once, that the packaging claim is real and that the subscription won't be a trap. Most brands answer both with a leaf icon and a cancellation link buried three screens deep.
- Sustainability arrives as an adjective, eco, clean, conscious, with no number a customer can check
- The first order costs more than a normal jar, and nothing on the page explains why that is the last time
- Subscriptions hide skip and pause in account settings, so signing up feels like something to get out of later
- Brand and store get designed apart, so the calm on the packaging turns into a discount banner at checkout
APPROACH
Put the weight on the page
Tare is the word for the weight of a container, the part you subtract to find out what you actually paid for. The identity starts there. The palette is deep olive, unbleached paper and one acid green reserved for the single action on each screen, and a high-contrast serif sets every headline in two voices, roman for the fact and italic for what it means for you. The copy follows the same rule and trades adjectives for grams: the pouch weighs 14, the jar it refills weighs 340. We designed the store around the refill plan rather than the product page. Choosing a formula and seeing the price happen on one screen, with the jar listed as a one-time line, the refill as the recurring one, and the cost worked out per day. Skip, reschedule and pause sit on the plan card itself, on desktop and on the phone, not in account settings. A plan that is easy to leave turned out to be the one people keep.
IMPACT
The jar stays, and so does the plan
87%
Of refill plans still running a year after the first order
96%
Less packaging by weight in every delivery, a 14 g pouch in place of a 340 g jar
2.2kg
Of glass kept from being made per customer each year, on an eight-week schedule
The numbers a customer needs are the ones the design shows them. A Barrier Repair Cream plan is $58 on the first day, $20 for the glass jar and $38 for the formula, then $38 every eight weeks, which works out to about $0.68 a day. Each refill arrives in a pouch that weighs 14 grams against the jar's 340, so over a year one plan keeps roughly 2.2 kg of glass from being made. Because skip, reschedule and pause are one tap from the plan itself, staying is a choice people keep making and not a cancellation they forgot about. 87 percent of refill plans are still running a year later, and the cabinet view reads as proof, Barrier Repair Cream every eight weeks, nine refills so far, the next delivery already dated. The same serif, the same olive and the same single green button carry from the pouch label through to checkout, so the brand a customer bought into is the one they manage.
